Addicted to Fashion: How Fashion Affects Interior Design


If you’re following the fashion industry, you must have noticed how much it affects furniture production and interior design. For example, Hermes is now producing wallpapers and household textiles, Diesel is designing furniture and light fixtures, and Fendi Casa is vying with Cassina and Flexform for dominance in the interior design market.

Of course, there are still many furniture brands that have never partnered with fashion houses. However, they are not immune to fashion charms and tend to borrow fashion trends as well. If one day you find yourself sitting in a velvet dress (or suit) on a velvet sofa, don’t get surprised! Rather than a funny coincidence, it would be another proof of how the furniture industry is influenced by fashion.


Velvet was extremely popular in the 1920s, when the world was taken by Art Nouveau, an ornamental style inspired by natural forms and structures. However, Art Nouveau came and went too fast, and velvet was soon forgotten by the picky public, including interior designers. Today, interior design industry is welcoming velvet back. Designers user velvet to create breathtaking curtains, pillow covers, and upholstery. On top of that, velvet looks stunning with fine wood furniture.


Gucci, Versace и Dolce&Gabbana… The talented Italian designers were the first to use colored furs in their fashion collections, bringing this material into the spotlight. Colored fur pieces make a perfect fit for ethnic interior design. It needs to be said that colored fur is a very capricious fabric and is best combined with furniture made of natural materials.


Pastel tones are back both in our wardrobes and houses! As we all know, designers are prone to nostalgia. They like to breathe a new life into trends that seem to be long forgotten. However, instead of simply reviving the trend, designers added some new exciting interpretations to pastel colors. Powder, cerulean, and pistachio came back more vibrant than ever!


Today’s passion for eco design comes from the human desire to be closer to nature. Nowadays, more and more people are choosing natural colors and materials. The expressive texture of wooden furniture can add authenticity and freshness to any interior!